Meet the Guides and Trekkers

Our team is a combination of talents, diverse backgrounds, get-it-done attitudes and life experiences that shape and create award-winning, results driven advertising and marketing. Now that’s more than a mouthful of birdseed.

Wendy L. Shoda

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Wendy’s parents weren’t surprised at all when at the early age of 10 she exclaimed, "I know what I want to be when I grow up!" She was determined to be in advertising. While other children were singing nursery rhymes and jump rope tunes, Wendy was reciting the theme song and slogan for virtually every company she came into contact with. Two all beef patties, a Coke and a smile, mmm…mmm…good! – it was the topic of every family meal.

While studying for her degree in computer science and business law, Wendy decided to put her early talents to use. She entered the advertising and marketing world at America’s largest television retailer, Home Shopping Network. She worked on the Client and marketing side and was then recruited by their in-house advertising agency. Once there, Wendy’s desire to constantly research new ideas and seek out cost effective, higher impact solutions paid off. The Celebrity Marketing Direct Mail Program was introduced to reach the millions of television viewers through their mailbox. Sales for celebrities Suzanne Sommers and Eva Gabor rose at a phenomenal rate within the first year of the program.

Wendy’s thirst for greater knowledge and challenging projects led her to FKQ Advertising. She continued to broaden her experience with direct mail, printing techniques, savvy paper choices and yes, several new slogans and theme songs before leaving FKQ to begin her own advertising journey.

Her diverse mix of Client involvement and production expertise creates the perfect combination for any project. Striving to exceed all expectations is her goal on a day-to-day basis. Join Wendy along her path to unparalleled perfection, but don’t be surprised if you hear her singing some familiar jingles along the way.

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Sandi - Creative Director

Levelheaded, Zealous, Charismatic
Comical, Inspired

Nickname: sandiFashionista
Type of Bird: Toucan
Mac or PC: Mac
Dogs or Cats: Bow-wow dogs
Heels or Flats:
 Sexy Heels
Favorite Superhero: Captain Crunch
Daily Beverage: Iced Tea, no sugar
Favorite Ice Cream Flavor: Chocolate
Favorite Talk Show Host/TV Personality:
David Letterman
Malls or Boutiques: Ebay
Homebody or Traveler: Native Homebody
Optimistic or Pessimistic:

Paul - Art Director  

Creative, Hard Working, Innovative
Honest, Diligent, Laid Back


Nickname: P-Bertpaul
Type of Bird: Hawk
Mac or PC: Mac
Dogs or Cats: Dogs
Shoes or Sandals:
Favorite Superhero:
Daily Beverage:
Favorite Ice Cream Flavor: Chocolate Chip Cookie Dough
Favorite Talk Show Host/TV Personality:
Phil Donahue
Malls or Boutiques: Malls
Homebody or Traveler:
Optimistic or Pessimistic:

Zane - Web Guru

Genuine, Energetic, Persistent
Outgoing, Resourceful, Funny

Nickname: Zweb-developer
Type of Bird: Owl
Mac or PC:
Dogs or Cats: Man's Best Friend
Shoes or Sandals:
Let those piggies breathe!
Favorite Superhero: Spider-Man
Daily Beverage: Water
Favorite Ice Cream Flavor:
Chocolate with Chocolate Sprinkles
Favorite Talk Show Host/TV Personality: Conan O'Brien
Malls or Boutiques: Amazon
Homebody or Traveler:
Cave Dweller
Optimistic or Pessimistic:
The sun will come out tomorrow